How does a Brooklyn bred brand establish itself in Californian culture?
The Vice Media brand prides itself on its New York identity, visually referencing its Brooklyn headquarters in its HBO show "Vice." With an elevated profile and continued expansion, it was important for Vice to have a West Coast presence. Working with March Studio, Vice was able to establish a vibrant media hub in Venice, an environment that embodies the sensibility of its street-style Brooklyn roots. Elevating the brand to a new level of professionalism, the old industrial space was transformed with its own version of the celebrated “Bear Room” and Vice was ready to announce its arrival to the capital of entertainment.