How do you elevate the whole brand story and product through a single spatial experience?
Continuing a long-standing collaborative relationship, Tadashi Shoji asked March Studio to rebrand and redesign his retail spaces at Fashion Show Mall and South Coast Plaza. The goal was to elevate the shopping experience to be inline with his updated design direction and to support the values of Tadashi’s core customers in the US and overseas. Inspired by Tadashi’s runway shows, the space features life size video footage of the latest collection and a series of open, semi-private and private shopping experiences that allows for sharing with friends and family. The architecture reflects the precision and craftsmanship of Tadashi’s designs and is intended to create a sense of a special occasion by “inspiring all women to feel confident and beautiful.”