How can a space encourage the customer to communicate with, and influence the brand directly?
Petro Zillia designer Nony Tochterman’s relationship with her clients is unique and influential; they are inspired by her personally as an individual and in turn, they inspire the designs of the popular and fun fashion brand. Considering the importance of this dialogue, March Studio designed a store which incorporated an interconnected adjacent design studio and social garden space in order to allow direct interaction between the designer and her clients. The ‘rainbow’ sensibility of the brand is articulated with the design of the entry canopy and an interior architectural canvas that was created for Nony and her partner Yosi to create a visual and tactile snapshot of the world of Petro Zillia, including an eclectic palette of lighting, furnishings, clothing and accessories.