What's the relationship between a brand's Asian location and its NYC headquarters?
"This space has to be a sibling to the New York office," said the founder of NiCE, a creative agency best known for its branding of luxury consumer products. March Studio designed an office with the same industrial vibe that the parking-garage-turned-office in NY has, adding a mezzanine that continues the sleek black-steel-and-glass aesthetic of the original space. Materials, such as astroturf, replace what would have been traditional carpeting in most offices, adding a fun, whimsical tone more in line with the creative agency. The result is a showcase of the global presence of the NiCE brand while celebrating its heritage.