How does a digital pop-culture brand coexist with the post-modern identity of Eric Owen Moss?
Blur Studio is an established visual effects, animation and design company with a strong identity and culture who was expanding and moving into a protected historical building designed by architect Eric Own Moss, with a very strong architectural identity of its own. March Studio was asked to consider the identity of Blur and how it could exist in such a space while still retaining the warm and comfortable Blur spatial experience that it was so well known for, and appreciated by its clients and collaborators. Embracing the building’s large iconic clay pipes, March Studio incorporated the signature Blur plywood workstations and added complimentary design features such as a library and screening room that expressed the Blur playful aesthetic and allowed it to establish the culture in subtle ways.