How can two brothers (and an architect) refresh the great American Drive-Thru?
After creating a demand for their fresh and great-tasting burgers, Atomic Burger sought March Studio to create an environment that matches the high quality of its food and the intent of its founders – serious food / playful nature. The result is a lively environment and an iconic building, that prioritizes the brand experience across the site, with parallel paths in-store and in-car. Both experience paths give guests engaging, behind-the-scenes views into the heart of the kitchen, intersecting at the cloud of liquid nitrogen from the Atomic Freeze Shake Station.