How do you interpret the brand values in a new cultural environment?
Tadashi Shoji has a huge following in the Middle East and March Studio was asked to interpret the US brand experience for the region’s first stand alone store in the city of Doha, Qatar. Elevating the interior materials and finishes to reflect a more intimate and luxurious experience, the store comprises of a sequence of open, semi-private and private spaces in respect for the female Islamic culture. Starting with a double height entry lounge featuring an articulated glass mannequin display wall and floor to ceiling drapes, lit portals then lead the customer through the glass wall to the semi-private central retail space similar to that in the US. The rear area of the store is a completely private dressing lounge and fitting rooms for customers to relax and enjoy a more leisurely shopping experience.