How is the evolution of a brand expressed through its retail environment?
Long time creative partner, women's wear designer Tadashi Shoji, came to March Studio with a desire to experiment with a "full lifestyle experience that celebrates inventiveness and artistry" in a series of new concept stores. The evolution of the Tadashi Shoji brand is manifested through a sequence of spatial installations using familiar objects in unexpected ways, and is intended to evoke a sense of surprise. The initial store experiment, at Glendale Galleria, was developed in collaboration with students of Woodbury University's School of Architecture, who developed the installation concepts with direct input from Tadashi Shoji. The fine detailing of Tadashi Shoji's dresses is juxtaposed by the raw and complex forms of the found object installations.