How can a space promote the brand's culture and expand innovative client collaborations?
New York City is where NiCE was conceived and it's an important part of its heritage and culture. This new space retains the creative collaborative environment of the original studio space (a parking garage turned office also designed by March Studio), while embodying the evolution and growth of the future of the company. A dynamic space was created by March Studio with an element of luxury and exclusivity that mirrors NiCE's aspirational client base and innovative way of working. The result is a community and culture where both employees and clients alike feel joy and inspiration in a way that extends the relationship and enhances the work.