How can the architecture highlight the artist and serve as a backdrop to the brand?
Fred Segal Beauty, a cutting edge brand, wanted to create a salon environment that expressed its hip vibe and communicated the possibilities for services to its clients. The successful beauty brand also looked to leverage its equity with a new day spa concept, retail and workshop. March Studio designed a flexible space focusing on the hair stylist as artist and a creative community or marketplace to "see and be seen." The beauty process is made visible through transparency and the architecture acts as a backdrop allowing the artists to keep the brand relevant, fresh and fashion forward, while creating a sense of ownership for its clients.