How does a heritage brand bring relevancy to a new generation?
Eden Sassoon's primary aim is to empower women to be their best selves by living authentic, creative and healthy lives. EDEN by Eden Sassoon, her new beauty concept, creates a community and shared culture for women with similar values and beliefs. March Studio designed the premier salon, leveraging the family heritage and its Malibu beach setting, by creating a model for additional franchises. The salon experience invites them in to share in Eden's lifestyle and services at a value affordable to all. EDEN by Eden Sassoon continues the legacy in a way that sets itself apart and allows its audience to change the way they look at beauty in mind, body and soul.